keyboard_backspace CMR Analyst - 1535924O

CMR Analyst Job Description

WHO WE ARE LOOKING FOR

We are looking for a skilled consumer insights analyst who has experience with market research & analytics in product organizations. They need to be adept at translating qualitative and quantitative data from a variety of sources into actionable insights that inform the brand, influence product creation, and create business growth. This person needs to excel at data analysis and synthesis while being a strong collaborator across functions. The right fit will thrive as an individual contributor in a fast paced, highly complex organization.

WHAT YOU WILL WORK ON

You will support the Consumer & Market Research team by managing multiple analyses against Global Learning agenda priority topics. You will pull and interpret data from internal analytics dashboards & external syndicated sources; complete market sizing and competitive analysis; and mine quantitative survey data (i.e., stat testing). You may also partner with our internal research groups and external research agencies to synthesize primary research data (i.e., reviewing & coding verbatims). Across all data sources, you will identify key themes and use those insights to create a compelling, robust understanding of the consumer.

WHO YOU WILL WORK WITH

You will partner with the gender sport leads on the Consumer & Market Research team at Client’s WHQ Headquarters in Beaverton, Oregon. You will report to (hiring manager title) and will support sport-specific projects across the team. You will also intersect with multiple groups across the Consumer Insights function, including Marketing Science, Data Science, Consumer Research, and Direct Analytics, as well as external agencies and business stakeholders in Product Merchandising, Design, Strategy and Marketing.

WHAT YOU BRING

• Degree in research, marketing, statistics, analytics or product management preferred
• 3-5+ years of experience in consumer research or analytics
• A history of skill and innovation in synthesizing complex findings, data visualization and storytelling, and client presentation and partnerships
• Ability to manage a portfolio of research projects with multiple business partners in a dynamic and evolving organization; strong project management skills
• Experience with NPD, POS data, buyer profiles and basket analysis
• Survey design and programming experience in self-service platforms
• Familiarity with Keynote preferred; fluency in data visualization required
• Advanced Microsoft Excel skills preferred
• Experience with Linkfluence and Edited preferred
• Familiarity with current sports and fitness retail landscape (digital and physical), including key footwear and apparel competitors, emerging trends and current events
• High attention to detail; excellent written & verbal communication
• Passion for sport

KEY RESPONSIBILITES

• Pull and analyze data from internal CI sub-function dashboards & syndicated data sources
• Partner with CI sub-functions to access relevant data and connect dots between GLA projects; provide visibility to where data can be combined or complemented
• Pull and analyze data from existing quantitative data sets (Excel banners)
• Assist with design, execution and/or data visualization for primary research